| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Over the past 90 days, insiders at Baozun Inc. (BZUN) have been net buyers, picking up 99,300 shares worth roughly $296K on balance. In the past 30 days, 1 insider bought and 0 sold. Purchases have clustered in the most recent filings.
Qiu Wenbin (Chief Executive Officer) stands out among recent buyers, now holding an estimated $5.9M in BZUN. Purchases at the executive level are worth more attention than sales, since sales can be prompted by tax or liquidity needs rather than a view on the stock.
Classified under Internet Retail (Consumer Cyclical sector), BZUN's insider flows are most useful compared with peers in the same group.
| Role | Insider | Shares | Value | 30d |
|---|---|---|---|---|
| CEO | 1.70M | $5.94M | +29.0K | |
| CFO | 433.4K | - | - | |
| Other | 281.2K | $767.6K | - | |
| Dir | 58.8K | - | - | |
| Dir | 58.8K | - | - |
Buys and sells only
| Date | Insider | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 18, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 20,000 | $2.80 | $56,000.00 | +1.3% | -1.1% | - | |
| Jun 17, 2026 | Wu Junhua62 | Chief Strategy Officer | Buy | 18,500 | $2.84 | $52,540.00 | +9.0% | -0.4% | - | |
| Jun 16, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 20,000 | $2.76 | $55,100.00 | +1.3% | -0.4% | - | |
| Jun 12, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 20,000 | $2.70 | $53,900.00 | +1.3% | -0.4% | - | |
| Jun 11, 2026 | Wu Junhua62 | Chief Strategy Officer | Buy | 18,000 | $2.69 | $48,420.00 | +9.6% | +1.9% | - | |
| Jun 10, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 20,000 | $2.68 | $53,600.00 | +1.3% | +8.5% | - | |
| Jun 8, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 20,000 | $2.71 | $54,200.00 | +1.3% | +4.9% | - | |
| Jun 4, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 20,000 | $2.65 | $53,000.00 | +1.3% | +5.6% | - | |
| Jun 2, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 20,000 | $2.71 | $54,200.00 | +1.4% | +6.0% | - | |
| Jun 1, 2026 | Wu Junhua62 | Chief Strategy Officer | Buy | 20,000 | $2.70 | $54,000.00 | +11.9% | +4.8% | - |