| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Over the past 90 days, insiders at Baozun Inc. (BZUN) have been net buyers, picking up 99,300 shares worth roughly $296K on balance. In the past 30 days, 1 insider bought and 0 sold. Purchases have clustered in the most recent filings.
Qiu Wenbin (Chief Executive Officer) stands out among recent buyers, now holding an estimated $5.9M in BZUN. Purchases at the executive level are worth more attention than sales, since sales can be prompted by tax or liquidity needs rather than a view on the stock.
Classified under Internet Retail (Consumer Cyclical sector), BZUN's insider flows are most useful compared with peers in the same group.
| Role | Insider | Shares | Value | 30d |
|---|---|---|---|---|
| CEO | 1.70M | $5.94M | +29.0K | |
| CFO | 433.4K | - | - | |
| Other | 281.2K | $767.6K | - | |
| Dir | 58.8K | - | - | |
| Dir | 58.8K | - | - |
Buys and sells only
| Date | Insider | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| May 29, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 20,000 | $2.57 | $51,300.00 | +1.4% | +16.6% | - | |
| May 28, 2026 | Wu Junhua62 | Chief Strategy Officer | Buy | 19,500 | $2.56 | $49,920.00 | +13.1% | +10.2% | - | |
| May 27, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 20,000 | $2.57 | $51,300.00 | +1.4% | +11.9% | - | |
| May 26, 2026 | Wu Junhua62 | Chief Strategy Officer | Buy | 10,000 | $2.55 | $25,500.00 | +7.2% | +8.9% | - | |
| Apr 17, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 16,000 | $3.14 | $50,240.00 | +1.1% | -18.5% | - | |
| Apr 16, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 28,500 | $2.79 | $79,510.00 | +2.1% | -12.4% | - | |
| Apr 14, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 23,600 | $2.55 | $60,253.00 | +1.7% | +5.7% | - | |
| Apr 13, 2026 | Wu Junhua62 | Chief Strategy Officer | Buy | 16,456 | $2.46 | $40,491.96 | +13.5% | +6.9% | - | |
| Apr 10, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 24,050 | $2.50 | $60,189.00 | +1.8% | +19.0% | - | |
| Apr 8, 2026 | Wu Junhua62 | Chief Strategy Officer | Buy | 30,886 | $2.54 | $78,450.44 | +33.8% | +9.4% | - |