| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Over the past 90 days, insiders at Baozun Inc. (BZUN) have been net buyers, picking up 99,300 shares worth roughly $296K on balance. In the past 30 days, 1 insider bought and 0 sold. Purchases have clustered in the most recent filings.
Qiu Wenbin (Chief Executive Officer) stands out among recent buyers, now holding an estimated $5.9M in BZUN. Purchases at the executive level are worth more attention than sales, since sales can be prompted by tax or liquidity needs rather than a view on the stock.
Classified under Internet Retail (Consumer Cyclical sector), BZUN's insider flows are most useful compared with peers in the same group.
| Role | Insider | Shares | Value | 30d |
|---|---|---|---|---|
| CEO | 1.70M | $5.94M | +29.0K | |
| CFO | 433.4K | - | - | |
| Other | 281.2K | $767.6K | - | |
| Dir | 58.8K | - | - | |
| Dir | 58.8K | - | - |
Buys and sells only
| Date | Insider | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 22, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 11,400 | $3.50 | $39,900.00 | +0.7% | - | - | |
| Oct 14, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 5,800 | $3.44 | $19,952.00 | +0.3% | - | - | |
| Oct 13, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 11,800 | $3.40 | $40,166.00 | +0.7% | - | - | |
| Sep 21, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 13,900 | $2.87 | $39,825.00 | +0.8% | - | - | |
| Sep 17, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 14,400 | $2.79 | $40,166.00 | +0.9% | - | - | |
| Sep 15, 2026 | Wu Junhua62 | Chief Strategy Officer | Buy | 13,900 | $2.73 | $37,947.00 | +5.2% | - | - | |
| Sep 15, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 14,600 | $2.73 | $39,858.00 | +0.9% | - | - | |
| Sep 2, 2026 | Wu Junhua62 | Chief Strategy Officer | Buy | 13,500 | $2.85 | $38,475.00 | +5.3% | - | - | |
| Jun 24, 2026 | Wu Junhua62 | Chief Strategy Officer | Buy | 29,000 | $2.85 | $82,650.00 | +12.9% | +3.8% | - | |
| Jun 22, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 10,000 | $2.81 | $28,100.00 | +0.6% | +7.9% | - |