| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Classified under Leisure Products (Consumer Discretionary sector), YETI's insider flows are most useful compared with peers in the same group.
| Role | Insider | Shares | Value | 30d |
|---|---|---|---|---|
| CEO | 464.2K | $19.96M | - | |
| VP | 80.1K | $3.44M | - | |
| CFO | 75.1K | - | - | |
| Dir | 71.2K | - | - | |
| VP | 50.7K | $2.18M | - |
Buys and sells only
| Date | Insider | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 11, 2025 | Barksdale Bryan C.72 | SVP, CLO And Secretary | Sell | 9,756 | $45.32 | $442,141.92 | -14.7% | -17.0% | - | |
| Dec 11, 2024 | McMullen Michael John59 | CFO | Sell | 747 | $45.00 | $33,615.00 | -1.6% | -24.2% | +1.5% | |
| Aug 29, 2024 | McMullen Michael John59 | CFO | Sell | 748 | $40.00 | $29,920.00 | -1.6% | -0.1% | -12.9% | |
| Aug 30, 2023 | McMullen Michael John59 | CFO | Sell | 2,460 | $48.08 | $118,276.80 | -6.2% | -11.6% | -16.9% | |
| Dec 13, 2021 | Reintjes Matthew J79 | President And CEO | Sale+OE | 25,000 | $87.30 | $2,182,533.35 | -26.6% | -36.5% | -47.3% | |
| Nov 15, 2021 | Reintjes Matthew J79 | President And CEO | Sale+OE | 40,004 | $101.02 | $4,041,302.59 | -36.7% | -37.9% | -56.7% | |
| Nov 3, 2021 | Zambetti Kirk A78 | SVP Of Sales | Sale+OE | 10,475 | $105.00 | $1,099,875.00 | -30.9% | -34.8% | -70.0% | |
| Nov 1, 2021 | Zambetti Kirk A78 | SVP Of Sales | Sale+OE | 8,500 | $98.71 | $839,000.00 | -26.7% | -34.7% | -67.6% | |
| Oct 25, 2021 | Castro Hollie Sammons | SVP, Talent &Esg | Sale+OE | 13,143 | $95.00 | $1,248,585.00 | -37.8% | -27.0% | -66.4% | |
| Oct 25, 2021 | Barksdale Bryan C.72 | SVP, GC &Secretary | Sale+OE | 4,337 | $93.00 | $403,341.00 | -18.6% | -27.0% | -66.4% |