| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Over the past 90 days, insiders at Harley-Davidson, Inc. (HOG) have been net buyers, picking up 52,833 shares worth roughly $1.3M on balance. In the past 30 days, 0 insiders bought and 1 sold. The bias lately has been to the sell side.
On the other side, 1 insider reduced a position over the period. HOG sits in the Specialty Retail industry within the Consumer Discretionary sector, so this activity is best read against the sector's broader insider trend.
| Role | Insider | Shares | Value | 30d |
|---|---|---|---|---|
| Dir | 52.8K | - | - | |
| Other | 36.7K | - | - | |
| Other | 30.0K | $780.3K | - | |
| CEO | 25.0K | $647.4K | - | |
| CFO | 24.7K | $604.2K | -1,559 |
Buys and sells only
| Date | Insider | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 1, 2026 | Root Jonathan R | CFO And CCO | Sell | 1,559 | $24.43 | $38,086.37 | -5.9% | - | - | |
| Sep 1, 2026 | Root Jonathan R | CFO And CCO | Sell | 1,554 | $27.46 | $42,672.84 | -5.6% | - | - | |
| Aug 11, 2026 | Littleton Gayle | CLO, CCO, CAO &Corp Sec | Buy | 7,500 | $26.38 | $197,850.00 | New | - | - | |
| Aug 10, 2026 | Starrs Artie | President &CEO | Buy | 10,000 | $25.89 | $258,941.00 | +66.7% | - | - | |
| Aug 3, 2026 | Root Jonathan R | CFO And CCO | Sell | 1,554 | $24.88 | $38,663.83 | -5.3% | - | - | |
| Jul 31, 2026 | Nova Daniel J72 | Director | Buy | 40,000 | $24.57 | $982,700.00 | +526.0% | - | - | |
| Jul 1, 2026 | Root Jonathan R | CFO And CCO | Sell | 1,554 | $24.44 | $37,979.76 | -5.0% | +2.8% | - | |
| Jun 1, 2026 | Root Jonathan R | CFO And CCO | Sell | 1,554 | $23.87 | $37,093.98 | -4.8% | +13.3% | - | |
| May 19, 2026 | Root Jonathan R | CFO And CCO | Sell | 1,554 | $24.21 | $37,622.34 | -4.6% | +15.7% | - | |
| May 11, 2026 | Krause Paul J | Chief Legal Officer | Sell | 1,564 | $26.00 | $40,664.00 | -5.0% | +2.2% | - |