| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Over the past 90 days, insiders at E.l.f. Beauty, Inc. (ELF) have been net sellers, shedding 103,994 shares worth roughly $10.7M on balance. In the past 30 days, 0 insiders bought and 2 sold.
Not all activity pointed one way: 2 insiders sold in the same window, though all of them still hold shares. Classified under Consumer Staples Distribution & Retail (Consumer Staples sector), ELF's insider flows are most useful compared with peers in the same group.
| Role | Insider | Shares | Value | 30d |
|---|---|---|---|---|
| Other | 169.7K | $14.94M | - | |
| Other | 144.6K | $7.45M | - | |
| CEO | 136.5K | $14.15M | -47,000 | |
| VP | 119.0K | $13.11M | -16,292 | |
| Other | 94.3K | $9.88M | - |
Buys and sells only
| Date | Insider | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 15, 2026 | Franks Joshua Allen57 | SVP, Operations | Sell | 7,926 | $110.15 | $873,071.89 | -6.2% | - | - | |
| Oct 12, 2026 | Franks Joshua Allen57 | SVP, Operations | Sell | 8,366 | $110.01 | $920,310.20 | -6.2% | - | - | |
| Oct 1, 2026 | Amin Tarang50 | Chief Executive Officer | Sale+OE | 47,000 | $103.31 | $4,855,661.40 | -25.9% | - | - | |
| Sep 8, 2026 | Fields Mandy J53 | See Remarks | Sell | 16,065 | $104.52 | $1,679,062.76 | -15.0% | - | - | |
| Sep 8, 2026 | Franks Joshua Allen57 | SVP, Operations | Sell | 200 | $110.00 | $22,000.00 | -0.1% | - | - | |
| Sep 1, 2026 | Franks Joshua Allen57 | SVP, Operations | Sell | 5,512 | $110.00 | $606,320.00 | -3.8% | - | - | |
| Aug 19, 2026 | Franks Joshua Allen57 | SVP, Operations | Sell | 5,718 | $100.00 | $571,800.00 | -3.8% | - | - | |
| Aug 18, 2026 | Levitan Lauren Cooks52 | Director | Sell | 1,034 | $93.15 | $96,321.03 | -9.0% | - | - | |
| Aug 4, 2026 | Marchisotto Kory50 | See Remarks | Sell | 12,173 | $88.02 | $1,071,415.12 | -6.7% | - | - | |
| Jul 1, 2026 | Amin Tarang50 | Chief Executive Officer | Sale+OE | 50,164 | $78.24 | $3,924,852.46 | -31.2% | +29.1% | - |