| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Across the last three months, Bread Financial Holdings, Inc.'s insiders have accumulated 5,016 shares worth roughly $125K on balance. In the past 30 days, 1 insider bought and 0 sold.
The largest recent buyer is John J. Fawcett (Director), now holding an estimated $531K in BFH. 1 of the recent buyer has an insider score of 70 or higher, based on how their past trades performed.
Counted by filing, the last 12 months brought 3 open-market purchases by 2 insiders worth about $186K and 3 sales by 3 insiders worth about $2.5M. The 12 months before that brought 1 open-market purchase by 1 insider worth about $63K and no sales.
1 of the 3 sales in the last 12 months was made under a Rule 10b5-1 trading plan; the rest were not.
The largest open-market purchase in the last two years was 5,000 shares by John J. Fawcett (Director) at an average $24.70 on October 28, 2026, about $123K.
| Role | Insider | Shares | Value | 30d |
|---|---|---|---|---|
| CEO | 582.2K | $61.87M | - | |
| VP | 155.4K | $16.51M | - | |
| VP | 129.6K | $13.77M | - | |
| VP | 123.3K | $13.10M | - | |
| CFO | 121.6K | $12.92M | - |
Buys and sells only
| Date | Insider | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 28, 2026 | John J. Fawcett73 | Director | Buy | 5,000 | $24.70 | $123,490.00 | New | - | - | |
| Sep 14, 2026 | Dennis James McCarthy | EVP, Chief Revenue Officer | Buy | 16 | $108.14 | $1,718.34 | - | - | - | |
| Jul 28, 2026 | Praniti Lakhwara | Director | Sell | 2,802 | $106.12 | $297,348.24 | -38.6% | -7.3% | - | |
| May 29, 2026 | Ralph J Andretta | President and CEO | Sell10b5-1 | 15,000 | $89.10 | $1,336,540.00 | -2.5% | +21.3% | - | |
| May 21, 2026 | John J. Fawcett73 | Director | Buy | 698 | $86.43 | $60,328.14 | +6.8% | +26.5% | - | |
| Apr 24, 2026 | Roger H Ballou56 | Director | Sell | 9,687 | $90.32 | $874,929.84 | -24.4% | +20.2% | - | |
| Jul 30, 2025 | John J. Fawcett73 | Director | Buy | 1,027 | $61.79 | $63,458.83 | +11.1% | +5.1% | +79.1% | |
| Oct 28, 2024 | John J. Fawcett73 | Director | Buy | 1,000 | $51.02 | $51,020.00 | +18.3% | +24.7% | +26.7% | |
| Aug 12, 2024 | John J. Fawcett73 | Director | Buy | 2,000 | $49.82 | $99,643.80 | +57.6% | +19.3% | +21.1% | |
| Jan 29, 2024 | Turtle Creek Asset Management Inc.52 | - | Sell | 45,000 | $35.67 | $1,605,247.06 | -13.3% | +4.9% | +74.1% |