| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Director
1 company
John Zupo is Director at COCO. John Zupo's net worth is not public. Form 4 filings only show shares in the companies where this person is an insider; those holdings are worth an estimated $817K at current prices.
Our model assigns John Zupo a below-average insider score of 35/100, based on 3 past trades. Over a 12-month horizon, the one trade was not profitable, with an average 12-month return of -14.9%.
The COCO filings lean toward selling, a net 23,017 shares.
John Zupo has 10 Form 4 filings on record from October 2021 to June 2026, all as Director at The Vita Coco (COCO), 2021–2026.
The 14 reported transactions were 5 stock awards, 4 option exercises, 3 open-market sales and 2 option or other derivative awards.
Counted by filing, the open-market trades come to no purchases and 3 sales worth about $854K.
The largest open-market sale was 10,000 shares of COCO at an average $43.72 on November 14, 2025, about $437K.
1 of the 3 sales since April 2023 was made under a Rule 10b5-1 trading plan; the other 2 were not.
| Date | Ticker | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 14, 2025 | COCO Vita Coco Company, Inc. | Director | Sale+OE10b5-1 | 10,000 | $43.72 | $437,226.00 | -45.1% | +30.5% | - | |
| May 8, 2025 | COCO Vita Coco Company, Inc. | Director | Sale+OE | 8,000 | $34.77 | $278,184.00 | -47.4% | -7.4% | - | |
| Jun 11, 2024 | COCO Vita Coco Company, Inc. | Director | Sell | 5,017 | $27.62 | $138,569.54 | -37.8% | -10.0% | +14.9% |