| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Chief Marketing Officer
1 company
Jane Prior is Chief Marketing Officer at COCO. Jane Prior's net worth is not public. Form 4 filings only show shares in the companies where this person is an insider; those holdings are worth an estimated $6.9M at current prices.
Historically, Jane Prior's trades have earned a below-average insider score of 45/100 across 22 rated trades. Over a 12-month horizon, 5.3% of those trades were profitable, with an average 12-month return of -32.8%.
The COCO filings lean toward selling, a net 287,610 shares.
Jane Prior has 30 Form 4 filings on record from October 2021 to August 2026, all as Chief Marketing Officer at The Vita Coco (COCO), 2021–2026.
The 68 reported transactions were 24 open-market sales, 22 option exercises, 9 tax withholdings and 7 option or other derivative awards, plus smaller numbers of other types.
Counted by filing, the open-market trades come to no purchases and 18 sales worth about $9.9M.
The largest open-market sale was 50,000 shares of COCO at an average $52.92 on March 5, 2026, about $2.6M.
14 of the 16 sales since April 2023 were made under a Rule 10b5-1 trading plan; the other 2 were not.
| Date | Ticker | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| Mar 5, 2026 | COCO The Vita Coco Company, Inc. | Chief Marketing Officer | Sale+OE10b5-1 | 50,000 | $52.92 | $2,645,922.19 | -28.2% | +41.8% | - | |
| Oct 29, 2025 | COCO Vita Coco Company, Inc. | Chief Marketing Officer | Sale+OE10b5-1 | 10,000 | $45.24 | $452,420.00 | -7.5% | +21.4% | +24.3% | |
| Sep 17, 2025 | COCO Vita Coco Company, Inc. | Chief Marketing Officer | Sale+OE10b5-1 | 10,000 | $42.04 | $420,430.00 | -7.5% | +23.4% | +33.0% | |
| Sep 12, 2025 | COCO Vita Coco Company, Inc. | Chief Marketing Officer | Sale+OE10b5-1 | 10,000 | $40.00 | $400,020.00 | -7.5% | +37.3% | +31.4% | |
| Jul 1, 2025 | COCO Vita Coco Company, Inc. | Chief Marketing Officer | Sale+OE10b5-1 | 10,000 | $37.07 | $370,701.00 | -6.9% | +16.3% | +87.4% | |
| Jun 18, 2025 | COCO Vita Coco Company, Inc. | Chief Marketing Officer | Sale+OE10b5-1 | 10,000 | $35.12 | $351,160.00 | -6.9% | +12.0% | - | |
| Dec 11, 2024 | COCO Vita Coco Company, Inc. | Chief Marketing Officer | Sale+OE10b5-1 | 2,474 | $37.02 | $91,594.90 | -1.9% | -4.6% | +46.8% | |
| Dec 4, 2024 | COCO Vita Coco Company, Inc. | Chief Marketing Officer | Sale+OE10b5-1 | 3,638 | $37.04 | $134,762.43 | -2.7% | -8.9% | +46.9% | |
| Nov 21, 2024 | COCO Vita Coco Company, Inc. | Chief Marketing Officer | Sale+OE10b5-1 | 3,888 | $37.01 | $143,906.54 | -2.9% | +8.4% | +31.9% | |
| Nov 4, 2024 | COCO Vita Coco Company, Inc. | Chief Marketing Officer | Sale+OE10b5-1 | 20,000 | $33.56 | $671,120.00 | -13.2% | +7.0% | +15.2% |