| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
CFO &COO | Director | CFO +1 more
3 companies
Jedda Dan is a Chief Financial Officer at SFIX, with reported holdings spanning 3 companies. Recent filings cover 0 purchases and 40 sales. Those positions are worth an estimated $13.5M at current prices.
Our model assigns Jedda Dan a middling insider score of 55/100, based on 22 past trades. Over a 12-month horizon, 35.7% of those trades were profitable, with an average 12-month return of -19.1%.
Jedda Dan's largest disclosed position is in ROKU as CFO &COO, worth about $10.4M. The recent filings there lean toward selling, a net 116,435 shares.
| Date | Ticker | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 15, 2026 | ROKU Roku, Inc. | CFO &COO | Sell | 7,000 | $152.84 | $1,069,880.00 | -9.4% | - | - | |
| Sep 15, 2026 | ROKU Roku, Inc. | CFO &COO | Sell | 7,000 | $156.81 | $1,097,670.00 | -8.6% | - | - | |
| Aug 17, 2026 | ROKU Roku, Inc. | CFO &COO | Sell | 7,000 | $157.11 | $1,099,770.00 | -9.6% | - | - | |
| Jul 15, 2026 | ROKU Roku, Inc. | CFO &COO | Sell | 7,000 | $141.90 | $993,300.00 | -8.8% | +6.5% | - | |
| Jun 15, 2026 | ROKU Roku, Inc. | CFO &COO | Sell | 7,000 | $143.87 | $1,007,090.00 | -8.0% | +11.7% | - | |
| May 15, 2026 | ROKU Roku, Inc. | CFO &COO | Sell | 7,000 | $122.56 | $857,920.00 | -9.0% | +24.2% | - | |
| Apr 15, 2026 | ROKU Roku, Inc. | CFO &COO | Sell | 7,000 | $107.00 | $749,000.00 | -8.2% | +29.7% | - | |
| Mar 16, 2026 | ROKU Roku, Inc. | CFO &COO | Sell | 15,000 | $94.23 | $1,413,436.89 | -15.0% | +48.0% | - | |
| Feb 23, 2026 | YELP Yelp Inc. | Director | Sell | 1,464 | $21.02 | $30,773.28 | -7.9% | +13.5% | - | |
| Feb 17, 2026 | ROKU Roku, Inc | CFO &COO | Sell | 3,000 | $88.88 | $266,640.00 | -3.4% | +40.2% | - |