| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
President & CEO | EVP, Chief Operating Officer | EVP, Chief Brands & Strategy
2 companies
Lawson E Whiting is President & CEO at BF-A, with reported holdings spanning 2 companies. Lawson E Whiting's net worth is not public. Form 4 filings only show shares in the companies where this person is an insider; those holdings are worth an estimated $1.8M at current prices.
Our model assigns Lawson E Whiting a middling insider score of 60/100, based on 4 past trades. On a 3-month view, all 4 of the rated trades came out ahead, averaging +13.4% over three months.
Lawson E Whiting's largest disclosed position is in BF-A as President & CEO, worth about $981K. The BF-A filings lean toward selling, a net 51,729 shares.
Lawson E Whiting has 36 Form 4 filings on record from July 2015 to July 2026, across 3 companies: President & CEO at Brown-Forman (BF-A), 2015–2026; President & CEO at Brown-Forman (BF-B), 2026; Director at Keurig Dr Pepper (KDP), 2025–2026.
The 60 reported transactions were 20 tax withholdings, 14 option or other derivative awards, 14 stock awards and 6 open-market sales, plus smaller numbers of other types.
Counted by filing, the open-market trades come to no purchases and 5 sales worth about $2.5M.
The largest open-market sale was 25,915 shares of BF-B at an average $31.01 on February 12, 2026, about $804K.
All 4 sales since April 2023 were made under a Rule 10b5-1 trading plan, set up in advance.
| Date | Ticker | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| Feb 12, 2026 | BF-B Brown-Forman Corporation | President & CEO | Sell10b5-1 | 25,915 | $31.01 | $803,624.15 | -78.7% | -14.7% | - | |
| Dec 12, 2025 | BF-A Brown Forman Corp | President & CEO | Sell10b5-1 | 8,834 | $31.00 | $273,854.00 | -21.2% | -22.1% | - | |
| Dec 4, 2025 | BF-A Brown Forman Corp | President & CEO | Sell10b5-1 | 12,531 | $31.01 | $388,538.46 | -100.0% | -9.2% | - | |
| Jul 23, 2025 | BF-A Brown Forman Corp | President & CEO | Sell10b5-1 | 23,641 | $31.00 | $732,871.00 | -83.2% | -7.7% | - | |
| Mar 10, 2017 | BF-A Brown Forman Corp | EVP, Chief Brands & Strategy | Sale+OE | 6,723 | $46.52 | $312,754.63 | - | - | - |