| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Chief Executive Officer | Director
2 companies
Max R Levchin is Director at KO, with reported holdings spanning 2 companies. Max R Levchin's net worth is not public. Form 4 filings only show shares in the companies where this person is an insider; those holdings are worth an estimated $1.4M at current prices.
Our model assigns Max R Levchin a strong insider score of 76/100, based on 7 past trades. Over a 12-month horizon, all 6 of those trades were profitable, with an average 12-month return of +16.3%.
Max R Levchin's largest disclosed position is in KO as Director, worth about $1.4M. Net of sales, the KO filings show accumulation of 14,267 shares.
Max R Levchin has 9 Form 4 filings on record from March 2021 to April 2026, across 2 companies: Director at The Coca-Cola (KO), 2025–2026; Chief Executive Officer at Affirm (AFRM), 2021–2026.
The 21 reported transactions were 9 open-market sales, 5 option exercises, 3 open-market purchases and 2 option or other derivative awards, plus smaller numbers of other types.
Counted by filing, the open-market trades come to 1 purchase worth about $999K and 5 sales worth about $166.6M.
The only open-market purchase was 14,267 shares of KO at an average $70.00 on October 24, 2025, about $999K. Twelve months later KO was up 33%.
The largest open-market sale was 651,713 shares of AFRM at an average $89.27 on September 22, 2025, about $58.2M. Twelve months later AFRM was down 20%.
All 5 sales since April 2023 were made under a Rule 10b5-1 trading plan, set up in advance.
| Date | Ticker | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| Jan 5, 2026 | AFRM Affirm Holdings, Inc. | Chief Executive Officer | Sale+OE10b5-1 | 666,666 | $80.62 | $53,747,813.52 | - | -40.0% | - | |
| Oct 24, 2025 | KO Coca Cola Co | Director | Buy | 14,267 | $70.00 | $998,676.36 | New | +3.1% | +33.0% | |
| Sep 22, 2025 | AFRM Affirm Holdings, Inc. | Chief Executive Officer | Sale+OE10b5-1 | 651,713 | $89.27 | $58,175,589.63 | - | -12.8% | -20.4% | |
| Aug 28, 2025 | AFRM Affirm Holdings, Inc. | Chief Executive Officer | Sale+OE10b5-1 | 499,223 | $80.17 | $40,022,707.91 | - | -14.0% | -2.8% | |
| Aug 22, 2025 | AFRM Affirm Holdings, Inc. | Chief Executive Officer | Sale+OE10b5-1 | 167,443 | $80.10 | $13,412,184.30 | - | -21.3% | -3.1% | |
| Aug 18, 2025 | AFRM Affirm Holdings, Inc. | Chief Executive Officer | Sale+OE10b5-1 | 14,953 | $80.05 | $1,196,987.65 | - | -12.9% | -6.0% |