| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Chief Executive Officer | CEO | President and CEO
1 company
Bryan B Deboer is Chief Executive Officer at LAD. Bryan B Deboer's net worth is not public. Form 4 filings only show shares in the companies where this person is an insider; those holdings are worth an estimated $61.2M at current prices.
Our model assigns Bryan B Deboer a strong insider score of 73/100, based on 7 past trades. Over a 12-month horizon, all 7 of those trades were profitable, with an average 12-month return of +17.1%.
The LAD filings lean toward selling, a net 210,816 shares.
Bryan B Deboer has 57 Form 4 filings on record from February 2015 to January 2026, all as Chief Executive Officer at Lithia Motors (LAD), 2015–2026.
The 100 reported transactions were 33 open-market sales, 22 stock awards, 22 tax withholdings and 21 other transactions, plus smaller numbers of other types.
Counted by filing, the open-market trades come to no purchases and 15 sales worth about $45.5M.
The largest open-market sale was 26,096 shares of LAD at an average $309.12 on July 31, 2023, about $8.1M. Twelve months later LAD was down 14%.
None of the 5 sales since April 2023 was marked as made under a Rule 10b5-1 trading plan.
| Date | Ticker | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 25, 2024 | LAD Lithia Motors Inc | Chief Executive Officer | Sell | 18,369 | $393.67 | $7,231,330.00 | -9.5% | -11.7% | -19.5% | |
| Nov 14, 2024 | LAD Lithia Motors Inc | Chief Executive Officer | Sell | 3,313 | $380.00 | $1,258,940.00 | -1.7% | +3.5% | -21.1% | |
| Nov 11, 2024 | LAD Lithia Motors Inc | Chief Executive Officer | Sell | 15,846 | $386.72 | $6,127,897.21 | -7.1% | -3.5% | -23.3% | |
| Aug 3, 2023 | LAD Lithia Motors Inc | Chief Executive Officer | Sell | 5,962 | $302.16 | $1,801,449.90 | -2.6% | -18.5% | -4.0% | |
| Jul 31, 2023 | LAD Lithia Motors Inc | Chief Executive Officer | Sell | 26,096 | $309.12 | $8,066,732.27 | -10.1% | -21.9% | -14.1% | |
| Mar 4, 2021 | LAD Lithia Motors Inc | CEO | Sell | 16,351 | $376.80 | $6,161,103.04 | -6.7% | - | - | |
| Aug 13, 2020 | LAD Lithia Motors Inc | CEO | Sell | 16,017 | $260.62 | $4,174,358.30 | -7.3% | - | - | |
| Feb 27, 2019 | LAD Lithia Motors Inc | CEO | Sell | 28,095 | $89.83 | $2,523,799.14 | -18.3% | - | - | |
| Feb 26, 2019 | LAD Lithia Motors Inc | CEO | Sell | 3,835 | $90.00 | $345,150.00 | -2.4% | - | - | |
| Aug 22, 2017 | LAD Lithia Motors Inc | Chief Executive Officer | Sell | 20,820 | $104.13 | $2,167,993.19 | -19.3% | - | - |