| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Director
1 company
James C Holly is Director at BSRR. James C Holly's net worth is not public. Form 4 filings only show shares in the companies where this person is an insider; those holdings are worth an estimated $13.0M at current prices.
Our model assigns James C Holly a middling insider score of 53/100, based on 4 past trades. Over a 12-month horizon, 66.7% of those trades were profitable, with an average 12-month return of +8.3%.
The BSRR filings lean toward selling, a net 32,500 shares.
James C Holly has 25 Form 4 filings on record from December 2015 to February 2026, all as Director at Sierra Bancorp (BSRR), 2015–2026.
The 36 reported transactions were 9 option exercises, 9 open-market sales, 7 gifts and 6 stock awards, plus smaller numbers of other types.
Counted by filing, the open-market trades come to no purchases and 7 sales worth about $883K.
The largest open-market sale was 5,000 shares of BSRR at an average $37.93 on February 5, 2026, about $190K.
Neither of the two sales since April 2023 was marked as made under a Rule 10b5-1 trading plan.
| Date | Ticker | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| Feb 5, 2026 | BSRR Sierra Bancorp | Director | Sale+OE | 5,000 | $37.93 | $189,665.50 | -1.6% | -2.8% | - | |
| Nov 5, 2024 | BSRR Sierra Bancorp | Director | Sale+OE | 5,000 | $28.98 | $144,903.50 | -1.6% | +1.4% | +2.5% | |
| Nov 10, 2022 | BSRR Sierra Bancorp | Director | Sale+OE | 5,000 | $22.14 | $110,701.00 | -1.4% | -5.4% | -19.3% | |
| Oct 28, 2021 | BSRR Sierra Bancorp | Director | Sale+OE | 5,000 | $24.68 | $123,421.00 | -1.4% | +7.2% | -8.2% | |
| Nov 13, 2020 | BSRR Sierra Bancorp | Director | Sale+OE | 5,000 | $21.86 | $109,320.98 | -1.3% | - | - | |
| Oct 24, 2019 | BSRR Sierra Bancorp | Director | Sale+OE | 5,000 | $26.81 | $134,050.00 | -1.3% | - | - | |
| Nov 12, 2018 | BSRR Sierra Bancorp | Director | Sale+OE | 2,500 | $28.27 | $70,686.00 | -0.6% | - | - |